Kenya keen to attract adventure enthusiasts

 Tuesday, May 17, 2022 


Kenya is thinking to display some of its iconic scenic attractions like mountains, tropical forests and savannah grasslands to foreign and local tourists who are enthusiastic about adventure.

Najib Balala, the Kenyan cabinet secretary for Tourism and Wildlife, said that by promoting adventure tourism, Kenya expects to increase arrivals and make more additional foreign exchange earnings.

Before a four-day hiking expedition in Mount Kenya, Balala said that adventure tourism has the potential to speed up tourism’s post-pandemic revival along with fetching new jobs for the country’s young generation.

Balala said that that hiking and mountaineering are niche adventure tourism products that can drive visitors’ numbers and create new revenue for the exchequer.

He said that the Kenyan government is thinking to position the country as a preferred destination for adventure tourism. The country’s landmarks like mountains are ideal for visitors who are looking for outdoor adventure.

Balala said that the ongoing climbing expedition in Mount Kenya, which is Africa’s second tallest mountain at an altitude of 5,199 meters, is being conducted to present it as an ideal destination for adventure and nature lovers.
Mount Kenya national park is a UNESCO natural world heritage site and a wildlife sanctuary is always an attractive tourist destination.

A group of hikers explored Mount Longonot in the Rift Valley as part of intensive efforts to boost adventure tourism in Kenya.

The Kenya government will refurbish amenities like toilets and water points along hiking paths in the mountains and also improved security for luring adventure seekers.

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