Kenya launches new virtual safari campaign

Published on : Friday, June 5, 2020

Kenya cabinet secretary for tourism and wildlife, Najib Balala, recently launched a virtual live stream safari campaign. The platform would be used to showcase game safaris in parks and reserves across Kenya. It has been introduced with the aim of ensuring the connection of the world with Kenya amid the present COVID-19 pandemic, nationwide lockdowns and travel restrictions all across the globe.


The brand new campaign will be broadcasted for six weeks all around the world. The initiative will also be part of the ongoing ‘Magic Awaits’ campaign led by the Kenya Tourism Board. The tourism ministry has mentioned that the campaign comes arrived as a response to one of the trends that saw an increasing demand for indoor activities as countries across the globe continue to observe isolation in their own homes. As the quest for discovery and enthusiasm for travel took a digital turn, several countries and tourist organisations came with online tours and virtual travel experiences.


Tourism and wildlife secretary Najib Balala said in a press statement that the virtual tour safari is being unveiled in order to connect visitors with Kenya. The country has planned to share destination memories with travellers in a time when international tourism business is completely cut off. He informed that the venture will begin at the Nairobi National Park where diverse wildlife and game reserves will be documented. The campaign will focus on the thrilling adventures, beautiful lodges, and unique cultures and conservation projects that stand as Kenya’s most recognised features in the world.


He said that the campaign will be live streamed every week to bring Kenya to Kenyans and to the world at large. Kenya Tourism Board Chief Rxecutive, Betty Radier added that the board is working to ensure that people around the world are connected to the destination during the unprecedented time. She urged people to look out for social media channels of ‘Magical Kenya’ for finding ways to interact with the expedition, ask questions and explore Kenya virtually from the comfort of one’s home.



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