Published on : Friday, January 25, 2019
Kenya like few other African countries has adopted an effective data collection mechanism as an important approach for developing and growing its tourism.
The Tourism Satellite Account (TSA) is a standard statistical framework and the main tool for economic measurement of tourism. It has been developed by the UNWTO, the Organization for Economic Co-opération and Development (OECD), the Statistical Office of the European Communities (Eurostat) and the United Nations Statistics Division.
The TSA allows for harmonization and reconciliation of tourism statistics from an economic (National Accounts) perspective. This enables the generation of tourism economic data (such as Tourism Direct GDP) that is comparable to other economic statistics.
Tourism data is one of the biggest challenges of tourism in Africa.
It is an undeniable fact that tourism data is extremely important to the sector’s growth and development in Africa and must be considered significantly, as this industry thrives on information and how much is shared.