Kenya will aim to increase its tourism numbers from the Asian market

Published on : Tuesday, October 15, 2019

Kenya will aim to increase its tourism numbers from the Asian market as it will be displaying its tourism products during the upcoming Internationale Tourismus Borse-Asia (ITB-Asia)-Singapore expo.


The expo is expected to take place between Oct. 16 and Oct. 18 in Singapore.


Jimi Kariuki, the chairman of Kenya Tourism Board said that Kenya had been receiving good visitor numbers from the Asian market and it hopes for better and higher numbers with implementation of well-planned marketing programs.


“Our numbers from this market have shown good potential, in 2018, as visitors from Asia to Kenya closed at 269,151 which translated to 13.3 percent of the total visitors into our country,” said Kariuki.


“We project these numbers to rise by 2025 because an estimated 90 million households in Asia are expected to become part of the global traveling class. This clearly indicates that we must position ourselves better to ensure we reap bigger from these numbers,” Kariuki added.


Kariuki added that Kenya’s tourism sector is positive about the growth of visitor numbers between July and September.


“ITB-Asia tourism fair presents Kenya another opportunity to tap into Asia market that continues to show potential for growth,” he added.


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