Published on : Thursday, May 2, 2019
At least 230,500 Chinese nationals visited Kenya, spending nights in various hotels in different parts of the country in 2018.
The number is a significant surge from 192,300 in 2017 and 131,900 in 2016, as per Kenya National Bureau of Statistics (KNBS) data.
China contributed the largest number of visitors coming to Kenya from Asia in 2018, with India contributing 167,200, Japan 48,200 and Middle East 54,700.
Last year, the Kenya Tourism Board (KTB) launched a video campaign targeting the Chinese outbound tourists in Beijing.
The video sought to create awareness on Kenya’s tourism products and was hosted on Chinese popular social media sites like WeChat, Weibo and Youku.
According to KTB chief executive Betty Radier, a majority of Chinese tourists have been visiting Kenya between July and September to see the wildebeest migration.
However, Kenya is working to boost the country as an all-year-round tourist destination, marketing its beaches and safari sites, among other products.
Kenya tour firms should also consider bringing in marketing tools like brochures and catalogues written in Chinese to reach more audiences.
A number of Chinese restaurants and hotels have come up in Kenya over the years, providing tourists with ‘home away from home’ experiences.