Kerala becomes the first Indian state to collaborate with the China Ready programme

Published on : Friday, October 4, 2019

In order to increase the tourist footfall from China, Kerala has become the first Indian state to collaborate with the China Ready programme, which has already been conducted in 48 countries.

 

Kerala Tourism has joined hands with Welcome China, a government accredited initiative that is geared towards travel and tourism engage significantly with China. This is part of the Kerala tourism promotional plans.

 

Kerala Tourism is also striving to attract more Chinese travellers to the state. Recently, a workshop for travel and tourism trade was held as part of designing a marketing strategy for wooing Chinese tourists. It was attended by 40 leading tour operators and hoteliers of the state. Kerala Tourism has reportedly provided Rs. 12 lakh for the audit, workshop and for providing inputs for the next one year.

 


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