Kerala intends to break new grounds in tourism through new policy

Published on : Thursday, November 23, 2017

KeralaKerala’s new Tourism Policy 2017, which was unveiled by Kadakampally Surendran, minister for co-operation, tourism and Devaswom, Government of Kerala, intends to create new customised products to attract young travellers, professionals, students and artists to the state.

The policy emphasises on the participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the state to promote the tourism sector.

The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service to tourists and curb unhealthy practices in the tourism sector. The authority would be responsible for monitoring the functioning of different stakeholders. An investment cell would be formed to help potential investors, especially NRIs.

Speaking about the objective of new policy, Surendran said, “There is an immediate need to improve the infrastructure facilities across various destinations of the state. The new policy aims to address the key issues of the tourism industry in co-operation with the local bodies such as waste management and renovation of roads. The state has immense tourism potential to attract travellers from all corners of the world. Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala.”

Following the lining up of new marketing strategies, the department has proposed to establish 1,000 new classified homestays to promote rural tourism.

P Bala Kiran, director, Kerala Tourism, and MD, Kannur International Airport said, “With the aim to implement ‘Barrier Free Kerala Tourism’ this year, Kerala Tourism has planned to initiate new infrastructure development projects in order to create accessible and friendly spaces to the differently abled, elderly tourists and transgenders.”

The tourism board has also planned to revise the classification system for ayurveda centres, houseboats and other services with strict norms. In addition to that, a special rating would be introduced for hotels based on the quality of service provided.

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