Kerala making efforts to regain foothold in MICE tourism

Published on : Tuesday, October 22, 2019

Kerala tourism minister Kadakampally Surendran said that the state government is making efforts to regain business in MICE tourism in the state, which was lost due to an incorrect policy of the previous UDF government.

 

“The wrong liquor policy of previous government saw our neighboring destinations, including Sri Lanka, taking away the MICE business. Though the current LDF government made drastic changes in the state’s tourism policy, we are yet to overcome completely the down growth in MICE business and achieve the expected results,” said Surendran at the 11th edition of the Kerala Travel Mart (KTM).

 

Efforts are being carried on to improve and march forward in MICE tourism and the KTM is an ideal platform to reclaim the business that the state has lost, said the tourism minister.

 

The India Conventions Promotion Bureau recently opened a Kerala chapter, which will also help the state become a major destination for international conclaves. Besides MICE tourism, the aim of KTM 2020 in Kochi would be to explore new markets for Champions Boat League (CBL) and adventure tourism.

 


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