Kerala proposes to host UNWTO general body meeting

 Monday, January 23, 2023 


Kerala government has expressed interest in playing host to an event charted out by the United Nations World Tourism Organisation (UNWTO). The Kerala government’s proposal to host a global meet in the state was made by Kerala Tourism Minister P A Mohamed Riyas during interactions with the UNWTO delegation led by its Asian and Pacific Regional Department Deputy Director Harry Hwang, in Madrid.

Riyas is leading a Kerala delegation at the ongoing 43rd edition of FITUR, the world’s second most important tourism fair in the Spanish capital.

This comes at a time when the United Nations’ tourism agency has proposed to conduct a workshop in Kerala later this year.

Besides inviting UNWTO officials to the upcoming Responsible Tourism Global Summit in Kerala, the Minister also suggested that the UN tourism agency could consider holding its General Body or an Executive meeting in 2024 in Kerala. Kerala Tourism Director P B Nooh was also present during the discussions.

The UNWTO is the premier global body in the tourism domain. The agency sees tourism as a driver of economic growth, inclusive development and environmental sustainability.

Meanwhile, Kerala government’s effort to popularise the state as a hot tourism destination globally has paid off with the New York Times listing the state among 52 must-visit places in 2023. Kerala is the only destination from India and listed at 13th spot in the newspaper’s annual list of places to visit.

The global recognition came thanks to the state’s festivals, experiential tourism products and its trendsetting Responsible Tourism (RT) initiative that brought benefits to communities and unfolded the pastoral charm of the state before the tourists.

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