Kerala Tourism pilot project to deploy auto drivers as brand ambassadors from April 1

Wednesday, February 15, 2023

In a unique move, the Kerala tourism department have enrolled auto-rickshaw drivers as state tourism’s brand ambassadors from April 1 at Wayanad in what will be a pilot project. Kerala Tourism Minister P.A. Mohammed Riyas has announced that auto-rickshaw drivers would be deployed as the brand ambassadors of the tourism department.

The Wayanad district tourism promotion council has already given training to 100 auto drivers in the district to be deployed as brand ambassadors of the state tourism department. The drivers of Sulthan Bathery, Ambalavayal and Vythiri have been provided training as the first batch.

IANS news agency cited the officials in the Wayanad District Tourism department as stating that more drivers are identified from other locations of the district to be branded as ambassadors of state tourism department.

In an interview to IANS, Ajesh K.G., secretary of Wayanad District Tourism Promotion Council, said, “The tourist destinations in Wayanad are all scattered and some in remote places. The tourists generally come in private vehicles and taxis but autos would be of great help in providing local connectivity.”

The Wayanad tourism department is expecting that the autos would be of help for senior citizens, and tourists to traverse to remote destinations of the district.

Sources in the tourism department said that if properly marketed and branded, foreign tourists, who want to experience a fresh mode of tourism, will flock in large numbers and the economy of these auto drivers will also increase.

Although a brilliant idea, the communication would create a problem for the auto drivers. Keeping this hindrance in mind, the Tourism department has decided to use QR code which will provide all details regarding each destination in the district to the tourists.

The state tourism department is planning more destinations to be included in the network and is waiting for the response from the pilot project.

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