Kerala will launch global campaign to promote MICE tourism

 Monday, December 18, 2017 


Kerala-BackwatersThe State Tourism Department is ready to launch an international awareness campaign to promote the concept of MICE tourism after the withdrawal of the liquor ban.
It is widely experienced that this liquor ban that was imposed by the former UDF government had given a blow to the popularity of this Indian state as an important MICE (meetings, incentives, conferences, exhibitions) tourist locale.
Kerala’s tourism minister Kadampally Surendran mentioned that MICE tourism has opened up fresh opportunities for tourism in this state but then the policies of the former government had almost ruined it.
He then went on to add that MICE tourism would be going a long way in dealing with the crisis in the tourism sector.
Baby Mathew who is the Kerala Travel Mart Society president said that the poor infrastructure has impacted the MICE prospects of the state. The shortage of exhibition and conference centres of international standards, poor roads, high taxes and tough competition from other states like Tamil Nadu and Goa were aomg the issues indicated by Uday Samudra’s CEO, Mr. Rajagopal Iyer.
Mr. Iyer said that golf, casinos and water sports were included in the wish list of foreign tourists that would be established at any cost.
The minister was slightly skeptical, however about focusing on the wishes of foreigners. He feels that Kerala should make efforts in creating a unique experience that is indigenous to Kerala. He added that the militancy of trade unions in this state has also played spoilsport for the MICE tourist potential of this region. Alongside it, the liquor ban imposed by the former UDF government had also affected the MICE tourism aptitude of the state.


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