Korea promotes its MICE oriented destinations to global event planners

Published on : Friday, July 30, 2021

In the presence of the ongoing COVID-19 situation, the Korea MICE Bureau is gearing to promote the the unique MICE venues and destinations with a brand new marketing campaign. The new campaign features a set of promotional videos along with SNS and media contents.

Started in 2018, the Korea Unique Venue program comprises a list of recommended top-notch and unique MICE venues in Korea, selected based on their ability to host MICE events while offering unconventional settings for memorable experiences to the global MICE visitors.

These exceptional locations portrays Korea’s rich history, colourful culture and tradition. These destinations also bears a selection including everything from cruise ships to traditional folk villages to sate of art national museums. The programme began in 2018 with a list of 20 venues, and since then has expanded to include a total of 39 venues.

Now, the MICE travelling across the world continues to face huge difficulties due to the global COVID-19 restrictions, and with difficulties in bringing overseas MICE travellers to Korea. The Korea MICE Bureau hopes the marketing campaign will serve as an opportunity to bring Korea’s MICE venues to the world virtually.

The new promotional video combines the unique charms of the venues in collaboration with dancers to highlight a specific mood and feel for each venue. Busan Cinema Center transforms into a stage for ballet, while street dancers take over the tracks at Inje Speedium.

Additionally, the opening of a new Korea Unique Venue microsite offers detailed information on the Korea Unique Venues using a new, easy-to-navigate platform. The dedicated microsite provides convenient access to information on each venue, including photos, rental facility information, service and equipment and more.

Korea MICE Bureau also continues to seek ways to provide improved, informative content on Korea Unique Venues to help MICE delegates and event planners prepare for their future visits to Korea.

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