KTB aims to become the ultimate MICE destination for India’s corporate travel market

Tuesday, June 5, 2018

Kenya is preparing itself to become a high value tourist destination offering value for money and as the ultimate destination for Meetings, Incentives, Conferences and Exhibitions (MICE) for India’s corporate travel market.

 
As part of the strategy, KTB undertook a week long engagement with India’s corporate travel market in Mumbai and New Delhi, which met with success.
During the engagement, KTB interacted with at least 50 corporates that are actively involved in India’s MICE market.

 
KTB also directly interacted with leading MICE corporate heads and travel purchase influencers to attract MICE to Kenya from India.

 
Commenting on KTB’s engagement in India, KTB CEO Dr. Betty Radier said, “We consider India as one of the important MICE markets. The two events enabled KTB to deepen its engagement with India’s travel market and to understand India’s MICE market.”

 
Radier further said that Kenya is well positioned to grab a major share of India’s growing travel market.

 
“Kenya is endowed with breath-taking landscapes, a magnificent range of captivating wildlife, a beautiful coastline that offers diverse magical experiences, an array of enriching cultural encounters, exquisite cuisine, vibrant cities and beautiful people propelling it to be the most preferred safari destination”, Dr. Radier said.

 
In January, KTB – in association with 10 members of Kenya’s travel trade, participated in the Outbound Travel Mart (OTM) 2018 in Mumbai, India.

 
The Indian travel & tourism market has the potential to emerge as one of the fastest-growing markets in the world.

 
The UNWTO predicts that by 2020, there will be over 50 million outbound travelers from India.

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