KTM starts with emphasis on domestic tourism

 Tuesday, March 2, 2021

The Kerala Travel Mart (KTM) is the biggest tourism meet of India. The event started on Sunday evening with Governor Arif Mohammed Khan drawing attention with regard to domestic tourism for better cooperation among states and greater understanding between people.


Mr. Khan said, “A better industry-level co-ordination in hospitality and transportation, and an inter-state understanding to rationalise and simplify taxes and tariffs, will help in leveraging the true potential of our domestic market in tourism,” while launching the virtual summit through videoconferencing.


Running from March 1 to 5, KTM aims to invigorate Kerala’s travel sector in the post-Covid situation.


Stressing on the need to embrace the spirit of ‘Atmanirbhar Bharat’ (self-reliant India) by placing importance on domestic tourism as the support of the industry when global air travel is under constraint, the Governor said, “Let tourism enable people of every part of India to understand and value each other so that we strengthen our cultural unity as a nation.”


Khan praised Kerala’s tourism projects which are aimed towards making it a “complete and different” destination focusing on cultural heritage. “We need to re-configure our business strategy by emphasising on safety and security so as to meet the post-pandemic global demands and aspirations,” he said. The 11th KTM, with around 500 international buyers and 650 domestic buyers, facilitating 15,000 meetings between buyers and exhibitors strongly echoes that.

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