KTM to underscore Malabar Tourism potential, to boost sectoral growth

 Thursday, July 19, 2018 


Kerala Travel MartThe upcoming 10th edition of Kerala Travel Mart (KTM) will focus on Malabar Tourism, which will be a platform for extensive business-to-business meetings and chalking out measures to make the money-spinning tourism sector of the state a sustainable enterprise.

The four-day KTM will be inaugurated by Chief Minister Pinarayi Vijayan on September 27 at 6pm at Grand Hyatt, Bolgatty, Kochi, coinciding with World Tourism Day.

Being organised by KTM Society in partnership with Kerala Tourism, the event will conduct its business-to-business meetings at Samudrika and Sagara Convention Centre, Willingdon Island, Kochi, from September 28 to 30.

It will offer a spectrum of opportunities to key players in the sector to forge business linkages and spur the growth of the entire tourism industry. Experts will participate in four seminars as part of the event.

Announcing the details of the KTM 2018 at a press conference here on Wednesday, Kerala Tourism Minister Kadakampally Surendran said the opening of Kannur airport this year would boost tourism in the Malabar region in north Kerala.

“Representatives from 73 countries will be attending the upcoming edition of the KTM. This will be the highest participation from abroad in the history of the KTM,” the Minister added.

He also noted that 350 international buyers and 890 domestic buyers have confirmed their participation.

This year, there will be more participation of international buyers from USA, Russia and its neighbouring countries. The stalls at the exhibition of KTM will feature an array of products, packages and services offered by businesses and entrepreneurs. The event will be an ideal avenue for buyers and sellers to expand their business territories and attract potential buyers. The pre-registration for India’s flagship travel and tourism event will close on July 28.

Public Private Partnership (PPP) being the main highlight of KTM, it offers a platform for stakeholders, including tour operators, hotels, resorts, home stays, houseboats, Ayurveda resorts and cultural art centres to have fruitful meetings and interactions with buyers from around the world.

Eurasia Beauty Queen Yana Filippova has accepted the KTM’s invitation to become the Goodwill Ambassador for Russia as part of strengthening the partnership between the two countries in the tourism sector.


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