KTO and Korikart.com collaborates to provide a special discount for the Korea lovers

Published on : Thursday, August 5, 2021

With the growing popularity of K-Wave (including K-Food, K-Drama, K-pop, K-Beauty) in India, KTO and Korikart.com have collaborated to provide a special discount for the Korea lovers.

India’s foremost one-stop online store for Korean products, Korikart has associated with Korea Tourism Organization (KTO), which is the organization of Republic of Korea under the Ministry of Culture and Tourism. It is commissioned toward promoting outbound tourism to Korea from India.


The main aim behind this association is introducing the Kingdom Friends, the new tourism faces of South Korea and engage consumers interested in Korea and its tourism by providing an incentive. The one-month long association from 23rd July 2021 to 23rd August 2021 is now live on Korikart.com website.

A Special page, ‘Explore Korea with Kingdom Friends’ would be hosted on the website. The visitors on Korikart website can access this page from the offers section or a banner on the home page.

The page hosts The Kingdom Friends video and information. A special Q&A quiz is hosted at the bottom of the page. After watching the video and participating in the Q&A, the customers will receive an offer code and by using that, they can avail a 10% discount on their next purchase from Korikart’s website.

Y.G. Choi, Director Korea Tourism Organization, New Delhi said, “I am pleased to collaborate with Korikart.com for this special discount event. With hallyu wave influence on the rise in India, the Korea lovers satiate their love for Korea through Korean products on Korikart.com. The Kingdom Friends special discount with Q&A quiz is a fun way to engage the K-lovers in India and encourage them to stay connected with Korea.”

“We are thrilled about our collaboration with KTO and it is an honour for us to promote South Korea tourism through our platform. Korikart as a brand always tries to do everything possible to reach out to its Indian customers and help them to navigate through the exhaustive variety of Korean products. With this association we are hoping to explore South Korea as a travel destination too for our patrons,” opined Seo Youngdoo, the CEO and Founder of Korikart.

South Korea has already reopened its borders for quarantine free inbound tourism for fully vaccinated tourists from some countries; however, regular travel between South Korea and India is restricted as of now.

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