KTO comes up with unique series if virtual Korean experiences for lovers of Korean culture

 Wednesday, September 22, 2021 


Do you love Korean culture? Love Korean food? There’s good news for people who love and adore Korean culture! Looking at the increasingHallyu or Korean wave in India, the Korea Tourism Organization (KTO) has come up with a unique series of virtual Korean experiences, social media contest and special offers on Korean products for the Indian audience.

KTO has joined hands with multiple brands for the event aimed toward creating an experience that can be enjoyed by the travelers and Korea lovers from the comfort of their homes since COVID-19 travel restrictions still continue to restrict their vacation plans.

The KXperience virtual event, to run until November 15, will offer a perfect Korean escapade comprising K-Food, K-Pop, K-Beauty, K-Drama and Korean product discount offers.

“We have noticed the increasing trend for Hallyu wave in India, especially during the pandemic, when K-Drama, K-Food and K-pop engaged many Indians. So, we thought of coming up with a series of events which could keep Indian travellers and Hallyu lovers connected with Korea, till the time travel restrictions are lifted and they are able to travel to the destination,” said Young-Geul Choi, Director, Korea Tourism Organization, New Delhi office.

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