Kuala Lumpur Convention Centre complete line-up of comprehensive initiatives to attract clients

Tuesday, August 11, 2020

The Kuala Lumpur Convention Centre(the Centre), Malaysia’s premier progressive event venue, reveals a complete line-up of comprehensive initiatives and solutions which are designed to attract and better service business events clients in the new normal, under their engagement programme ‘We are here for you’.

The ‘We are here forYou’ Engagement Programme encompasses four key pillars; ‘We Care’ which provides a safe and secure, controlled and regulated environment for business events; ‘We are Flexible’that highlights the Centre’s adaptable partnership approach and willingness to work with clients to achieve mutually successful outcomes and deliver the best event solutions. ‘We Listen’which utilises the Centre’s strong track record, expertise and knowledge to customise solutionsto suit specificclient needsperfectly; and ‘We are Supportive’ which focuses on the venue’s commitment to professional development of the industry supply chain and its engagement and advocacy initiatives to advance the promotion, growth and development of Malaysia’s business events industry.

The Centre has launched a combination of initiatives aligned to its‘We are here for you’ Engagement Programme designed to support business recovery and continuity. These include its new digital solutions under the banner of ‘STAY CONNECTED’, a brand new website, and comprehensiveHealth & Hygiene Guidelinesin line with stringent adherence to Government approved Standard Operating Procedures.

According to the Centre’s General Manager, Alan Pryor, “We have recognised that the environment for business events has been totally transformed by Covid-19 and this provided the motivation and inspiration to put our client’s needs at the forefront of our initiatives and to demonstrate our support, passion and commitment to our industry and its sustainability. We wanted our clients to know we are behind them and ready to support them and providemore choice which will help build confidence and give assurance as they navigate business events both at the Centre and in the new normal.”

Elaborating on the ‘STAY CONNECTED’ solution, Pryor added, “Our digital solutions have been designed to enable business continuity in running meetings and events, and help organisers increase engagement and connect with audiences. Our information technology (IT) and audio-visual (AV) capabilities, dedicated in-house IT team and strong partnerships with internet service providers (ISPs) and technology vendors, allows us to seamlessly deliver digital solutions for events of any size and scale, securely and reliably. This will ensure clients can execute hybrid and virtual events with peace of mind, providingtheir participants with rewarding and memorable experiences.”

The Centre’s newly launchedWebsite offers many exciting and innovative features to provide a more vibrant and engaging journey to all visitors whether they want to plan an event or visit the Centre.The website is first in Malaysia to have a concierge AI chatbot (named Skye) that has been designed to integrate directly with website content, delivering better overall user experience both for visitors and planners. It also encompasses interactive floor plans and incorporates ‘Visual Story Telling’ techniques todeliver a moreimmersive experience for visitors.

Dedicated collateralshave been developed to help guide organisers and participants on what to expect in the new normal including a dedicated attendee videoproviding an overview of its Standard Operating Procedures (SOPs) in regards to venue check-in, event check-in and safety measures, so that event attendees are aware and prepared in advance of the Centre’s health and hygiene procedures, in line with the approved Malaysian National Security Council (MKN) SOPs.

In line with the ‘We are Supportive’ pillar, the Centre has been heavily involved in a variety of activities to help in the promotion, growth and development of Malaysia’s business events industry. These have included the recent sponsorship of the Business Events Council Malaysia (BECM) and Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)launch of the ‘BE-READY’ initiative; andsupport for the Malaysia Convention & Exhibition Bureau (MyCEB) and International Association of Professional Congress Organisers (IAPCO) WebEDGE initiative, which will help enhance the professionalism of Malaysia industry supply chain. The Centre has also been working with Informa Markets to create educational video content demonstrating how exhibition SOPs would be implemented in the new normal.

Pryor concluded, “All our initiatives under each pillar of our “We are here for You” Engagement Programme demonstrate our passion for what we do and we are thankful and happy that we are back to business again. We want to reiterate to clients and the industry supply chain that we are operating, we have done our homework, we are safe and we are ready to execute any type of event.”

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