Las Vegas introduced its new tourism promotional campaign

Published on : Tuesday, January 28, 2020

In Las Vegas, what is old, has again become new or at least got updated.


Las Vegas introduced its new promotional campaign “What Happens Here, Only Happens Here”.


The slogan is an update to the well-known “What Happens Here, Stays Here,” introduced way back in the year 2003 and soon turned out to be a part of pop culture universally.


The campaign motivates visitors to hold close unique only-in-Vegas moments without judging much.


The advertisement launching the campaign has a roster with star-studded resident performers familiar to Las Vegas. The new ad shows artists like Shania Twain, Christina Aguilera and Aerosmith, who’s filmed their part during one of their “Deuces Are Wild” residency dates at Park Theater at MGM.


Both Twain’s “Let’s Go!” and Aguilera’s “The Xperience” residencies are at Zappos Theater inside Planet Hollywood Resort & Casino.


“As 2020 marks the start of a new decade, Las Vegas is at the forefront of business innovation, technological advancement, and of course, spectacular entertainment. The destination utilized an impressive array of global superstars to deliver the message that what happens in Las Vegas only happens here,” said Steve Hill, CEO and president of the Las Vegas Convention and Visitors Authority.


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