Published on : Tuesday, March 30, 2021
The Latin American Travel Association (LATA) recently announced that its flagship event, LATA Expo, will now be organised as a live event in October. LATA Expo, formerly Experience Latin America (ELA), is the largest business-to-business Latin America-focused trade show and would normally take place at the beginning of June. However, the LATA Expo 2020 took place on a virtual format due to the COVID-19 pandemic.
In order to ensure the safety and security of its delegates, guests and partners, LATA Expo 2021 will be taking place in October, then reverting to June from 2022 onwards. October will mark around 18 months since the global pandemic brought international travel to a halt. LATA’s previous live instalment in 2019 took place at an important sporting landmark of London, Chelsea Football Club, and now this year LATA Expo 2021 will be held at another iconic sports venue, the Kia Oval, home of Surrey County Cricket Club.
Colin Stewart, Chairman, LATA said in a statement the safety and security of delegates, guests and partners will always be the foremost priority, so authorities believe that the decision to postpone is entirely the right one. However, he mentioned, that organisers are passionate about supporting the industry and fully intend to bring the very best of Latin America to Europe when the difficult times have passed so that they can once again look to the future with confidence. He shared that the travel industry has a history of resilience and the LATA community will continue to act as a point of support and positivity as it looks to rebuild and thrive in partnership with friends from around the world.