Published on : Friday, July 9, 2021
The Latin American Travel Association (LATA) has announced that the 2021 edition of its flagship event, LATA Expo, will now go ahead in a virtual format rather than the live event originally planned. LATA also confirmed that LATA Expo 2022 will be held as a live event at Battersea Evolution from June 13-15.
LATA Expo is the largest business-to-business Latin America-dedicated trade show in Europe and is seen as vital to facilitating trade between European travel trade operators and suppliers in the region. LATA had planned for this year’s edition to be held as a live event, however, after last year’s successful virtual format and in the interest of being able to provide exhibitors and buyers with a degree of certainty that the event will go ahead, LATA has decided that LATA Expo 2021 will be held in a virtual capacity.
The event will now take place across a five-day period from October 11-15, with the format following a similar pattern to last year’s including a shorter timetable designed to accommodate the time difference. LATA is determined for LATA Expo 2022 to go ahead as a live event following a tumultuous year and a half for the Latin American travel sector with many Latin American destinations having been the subject of ongoing travel restrictions from UK authorities.
Danny Callaghan, Chief Executive, LATA said in a statement that authorities understand the importance of LATA Expo and the role it plays in facilitating trade between European travel trade operators and Latin American suppliers, many of whom are LATA members, and hence wanted to be able to provide exhibitors and buyers with the guarantee that the event will go ahead.
He mentioned that the added degree of certainty that decided to make it a virtual event allows to plan accordingly and this, coupled with key learnings from last year’s event, will hopefully allow to emulate the successes of LATA Expo 2020. He said that it is a critical moment for the Latin American travel industry, and authorities are hoping that the decision will give members confidence that LATA will deliver its flagship trade show.