Published on : Tuesday, December 1, 2020
Le Méridien Piccadilly is all set to become the Dilly, an independently owned and operated hotel in early 2021. The historic hotel dates back to 1908 and the transformation over the coming months and years will see the Dilly defined by its London location, style and connections. Archer Hotel Capital, the owner of the property made the decision to operate the Dilly as an independent hotel when the management contract with Marriott International expired. Axiom Hospitality will manage the Dilly on behalf of Archer from here on.
James Olivier, General Manager, The Dilly Hotel said in a statement that when someone would want to explore everything that makes a location the place to be for business or pleasure, or simply to recharge, it would be the hotel at London’s epicentre, Piccadilly Circus and a meeting point known throughout the world. He shared that the hotel’s very name is memorable, playful and ultimately inspired by the address in the centre of London on Piccadilly.
Guy Pasley-Tyler, Director Portfolio and Fund Management, Archer Hotel Capital, added that the Dilly the first hotel in the Archer portfolio to be operated independently and thus it is the first to develop its own brand. He shared that the transition and rebranding of the Dilly will be the company’s renewed focus with immediate improvements that would include a new exterior design to the entrance of the hotel and lobby refurbishment, as well as on-going bedroom redesigns.