Lombok in West Nusa Tenggara (NTB) preparing for world-class MotoGP motor racing event

Tuesday, May 21, 2019

In 2021, Lombok in West Nusa Tenggara (NTB) is preparing for the world-class MotoGP motor racing event, which is expected to boost tourism in the island.

“We are confident that the MotoGP would be an amazing opportunity to lift up tourism in Lombok and Sumbawa,” said Awanadhi Aswinabawa, the chairman of the Indonesian Tourism Association’s (GIPI) NTB chapter.

Lombok and Sumbawa are NTB’s two largest islands. The province is also home to 278 small islands, known as the Gilis.

Even though the racing event will take place on Lombok Island, Awanadhi said that it would also help advance tourism in other parts of NTB.

The MotoGP will be held at a new circuit in Lombok’s Mandalika Special Economic Zone. It would be the third time for Indonesia to host the international race, after two consecutive MotoGP stints at the Sentul International Circuit in Bogor, West Java, in 1996 and 1997.

Ricky Baheramsjah, head of investment and marketing at the Indonesia Tourism Development Corporation (ITDC), said that MotoGP would be a very powerful marketing tool for boosting Lombok as a tourist destination.

The 2021 MotoGP is expected to draw at least 120,000 onsite spectators and would be broadcast to 428 million homes across 207 countries. The brand currently has at least 23.5 million social media followers and 85 million website visitors.

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