London, Paris join hands for marketing campaign to woo American millennials

Published on : Thursday, November 1, 2018

For the first time ever, London and Paris are joining forces to show how easy it is to discover both as one amazing destination using the Eurostar which takes travellers between the city centres in just two hours 15 minutes.



London and Paris will come together for the first time ever to show that it is easier to discover both as an amazing destination through Eurostar which is known for taking travellers between the city centres in just two hours.



Targeted at the American first-time millennial visitors the multimedia marketing campaign will be launched this week  and will run for five months.



The partnership will showcase the abundance of attractions and hidden gems across both the cities from 177 Michelin restaurants to 641 parks and gardens, 506 theaters to 325 museums, and 3500+ hotels.



It will urge travellers to visit now as it will take a whole lifetime to explore.



To ensure travel between the cities is easy and affordable for visitors, the mayor of London’s promotional agency, London and Partners  worked closely with lead partners Paris Tourist office and Eurostar.




United Airlines, Marriott and Mastercard are other partners supporting the campaign. Over the past couple of years the USA has been both London’s and Paris’ top overseas market showing considerable growth.



In 2017 London had welcomed 2.62 million US visitors  which was 12.7 per cent up on the previous years. Paris saw a 19 percent increase in US hotel arrivals, this was the first time it exceeded the two million arrivals mark since 2000.



Laura Citron, chief executive of London & Partners, said that after people experience London and Paris, they fall in love and want to visit again and again to discover more.



The destinations have inspired some of the most prolific minds in the world and the passion and vitality can be felt by all.



The campaign is aimed at encouraging younger age group to make the trip overseas to discover what the city has to offer.

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