‘Look East Policy will remain a major focus’

Published on : Wednesday, November 20, 2019

 

Rupinder Brar, Additional General Director, Ministry of Tourism, Govt of India speaks exclusively with Travel And Tour World at WTM, London. She mentioned, as per the data received by the end of August, 2019, India had about seven and a half million visitors   from other countries and for the 2020 campaign the overall thrust will be on immersive experience.

 

 

According to research   people are not happy with monuments and sites, but want to experience how India lives, they want to go for culinary and adventure  trails.

 

 

Europe and USA will still be the focused target segment to attract international tourists but there will be an increased attention to South American markets.

 

 

 

In the overall scheme the Far East or Look East policy will remain as a major focus as there are about 130 million Chinese who travel the world around and India gets  some 300 thousand. So, they will be working to improve the Chinese market.

 

 

With new convention halls coming up the MICE sector in India will see further growth. Adventure tourism is niche sector and Siachen will be promoted in recent times.

 

 

She highlights the tourism initiatives in Kashmir, cruise tourism in India and the use of social media platform to get feedback.


(No Like Yet)

Related Posts

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 uzakrota 20
  • 13 EYE-FOR-TRAVEL 21
  • 14 KITF 2021
  • 16 ITB asia 2020
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. DIGITAL TRAVEL US 2020

      December 14 - December 15
    2. INTERNATIONAL HOSPITALITY INVESTMENT FORUM (IHIF)

      Mar 8, 2021 - Mar 10, 2021
    3. ITB Berlin

      Mar 10, 2021 - Mar 14, 2021
    4. SALON DESTINATIONS NATURE 2020

      Mar 18, 2021 - Mar 21, 2021
    5. Arabian Travel Market

      May 16, 2021 - May 19, 2021
Get our toolbar!
Review www.travelandtourworld.com on alexa.com