Published on December 2, 2025

From the glamour of Los Angeles to the historic elegance of Washington D.C., and the sun-drenched coastlines of Miami and Naples to the vibrant culture of New York City and San Diego, the United States offers an unmatched array of luxury travel experiences. Visitors can immerse themselves in iconic hotels, world-class dining, curated cultural adventures, and bespoke outdoor escapes that highlight the nation’s diverse landscapes and rich heritage. This carefully curated luxury itinerary demonstrates why the U.S. remains a top destination for travelers seeking refinement, adventure, and unforgettable moments across both bustling cities and scenic regions.
Whether indulging in sophisticated vineyard tastings, sipping cocktails atop sleek rooftops, unwinding at world-class wellness retreats, or exploring upscale shopping districts, the U.S. offers experiences that define modern luxury. Brand USA, the country’s premier destination marketing organization, is dedicated to inspiring travelers to uncover these indulgent escapes, and will make its debut at ILTM Cannes this year, connecting with travel partners, media, and industry leaders who shape the way luxury travelers experience America.
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In honor of America 250, Brand USA is highlighting 250 experiences across the U.S. through a series of themed press releases spanning luxury travel, outdoor adventures, sports, family activities, and classic American road trips. This release presents a curated selection of premium experiences that define modern luxury travel in the United States.
PRIVATE AND SECLUDED ESCAPES
For travelers seeking exclusivity and comfort, villa stays provide the perfect retreat. Nocturne Villas offers handpicked properties in Telluride, Colorado; Emerald Coast, Florida; and Santa Barbara, California, each featuring personalized concierge services to tailor every stay.
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Luxury lodges and glamping sites offer remote escapes in some of the nation’s most breathtaking landscapes. In western South Dakota, Shortgrass Resort offers adults-only bungalows across 52 acres, located near iconic landmarks including Mount Rushmore, the Badlands, and Devil’s Tower. Southern Utah’s Escalante Yurts provides high-desert luxury retreats, while the newly opened Será at Sandy Ridge in Wardensville, West Virginia, offers two-bedroom villas with private heated plunge pools and chef-ready kitchens, all nestled within the George Washington National Forest.
In Big Sky, Montana, One&Only Moonlight Basin spans three main lodges with 73 rooms and suites, alongside 19 private cabins and homes. Guests enjoy spacious indoor and outdoor living areas, gourmet kitchens, outdoor hot tubs, and oversized bathtubs, creating a wilderness retreat of unparalleled comfort.
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EXCLUSIVE ACCESS AND VIP EXPERIENCES
High-profile events and glamorous parties are no longer reserved for entertainment elites. Luxury travel agencies like Embark Beyond and Avenue Two Travel offer VVIP access to sought-after events including the Met Gala, New York Fashion Week, the Vanity Fair Oscars Party, Art Basel Miami, and the Super Bowl.
Music lovers can enjoy private songwriting sessions in Austin or participate in the Four Seasons Songwriter Experience in Nashville for a personalized music creation journey. In Aspen, Snowcat dinners at the Cabin at Aspen Snowmass provide a one-of-a-kind experience, reaching a remote dinner location by snowcat at dusk during the winter season.
ALL-INCLUSIVE LUXURY RESORTS
For travelers who prefer a worry-free getaway, all-inclusive resorts offer convenience and indulgence. Vermejo, a Ted Turner Reserve in New Mexico, provides luxury lodges, cabins, and historic cottages, complete with two daily activities like fly fishing, horseback riding, or snowshoeing, and three gourmet meals a day.
Montana’s Paws Up Resort, rated with two Michelin Keys, combines the spirit of the American West with upscale accommodations, including lodge homes, glamping tents, and treehouse-style villas at the adults-only Green O property.
LUXURY EXPERIENCES ACROSS THE UNITED STATES
Stargazing in Style
Utah’s Compass Rose Lodge features a private observatory with a 16-inch Ritchey-Chretien telescope, while Clear Sky Resorts Bryce Canyon offers panoramic glass Sky Domes for family stargazing. In Arizona, The Outpost at Grand Canyon Glamping Resort provides stargazing with rim views, combined with a One-Day Rafting Helicopter Adventure hosted by the Hualapai Nation.
Sports and Event Luxury
With the 2026 World Cup across the U.S., Los Angeles hosting the 2028 Olympic and Paralympic Games, and Formula 1 adding Las Vegas to its schedule, the country remains a top destination for sports enthusiasts. On Location Experiences provides VIP hospitality packages for these major events, while the Formula 1 Paddock Club offers pit walks, private lounges, and premium access for motorsport fans.
Theme Park Indulgence
VIP experiences at top U.S. theme parks include behind-the-scenes tours, express ride access, and personalized service at Walt Disney World, Universal Studios Hollywood, SeaWorld, and Legoland, creating unforgettable visits for families and thrill-seekers alike.
Festival Experiences
Luxury festival-goers can enjoy Coachella and Stagecoach with platinum-level services from On Location, including private homes or hotel rentals, personal concierge support, in-venue transportation, and premium access to all events.
Luxury Beyond the Mainland
Puerto Rico welcomes travelers with the Four Seasons Resort and Residences at Coco Beach, offering the island’s first Four Seasons experience and access to the Bahía Beach Golf Club, an Audubon-recognized 18-hole course set amid rainforest and ocean vistas.
In Hawaii, the Lady Kailani catamaran provides an intimate exploration of Kaua‘i’s Nā Pali Coast, while the Ultimate Overnight Volcano Tour offers a two-day adventure at Hawai‘i Volcanoes National Park, including a helicopter flight over Kīlauea, an overnight stay at Volcano House, and private guided excursions through lava fields and volcanic landscapes.
Southwest Luxury
Exploring the Southwest means immersing yourself in remarkable landscapes and rich cultural heritage. In Taos, New Mexico, travelers can dive deep into Indigenous history through curated tours offered by Whitefeather Native Cultural Tours and Heritage Inspirations Tours, which provide bespoke experiences highlighting the traditions, stories, and legacies of the region.
For a truly luxurious Southwestern retreat, the Inn of the Five Graces in Santa Fe transforms traditional adobe homes into a five-star sanctuary. Guests can enjoy suites like the private two-story, three-bedroom villa featuring a chef’s kitchen, hand-painted ceilings, intricate mosaics, and exquisite antique furnishings.
In Utah, Indigenous-owned Ancient Wayves guides guests on hiking, backpacking, river rafting, and photography adventures across Monument Valley and Bears Ears National Monument, combining natural beauty with cultural storytelling. Nearby, Amangiri and its satellite Camp Sarika in Canyon Point offer desert luxury with outdoor yoga sessions, guided mindfulness walks, and restorative spa treatments in an ultra-luxury desert setting.
Coming in 2026, the Canyon Spirit luxury train will connect Utah and Colorado with two- and three-day itineraries, including overnight stays at premium hotels, offering a unique travel experience through the Southwest.
Southern Luxury
Asheville, North Carolina, offers stays at The Inn on Biltmore Estate, situated on the grounds of America’s largest private home. Guests enjoy refined accommodations, access to historic gardens, and the estate’s acclaimed winery. In Raleigh, the Raleigh Denim Workshop allows visitors to create custom denim alongside designer Victor Lytvinenko.
In Charleston, South Carolina, the Culinary Experience with chef and historian Kevin Mitchell offers private dinners at the historic Edmonston-Alston House, pairing locally inspired cuisine with storytelling on Lowcountry traditions. Tennessee’s Blackberry Farm delivers barefoot luxury across 4,200 acres in the Great Smoky Mountains, with farm-to-table dining, wellness spa treatments, and outdoor pursuits such as horseback riding, fly-fishing, and seasonal culinary and wellness events.
Savannah, Georgia, combines historic charm with modern luxury through five-star hotels like the Perry Lane Hotel and upscale dining at the Olde Pink House. A new fashion collaboration between Visit Savannah and LoveShackFancy offers an innovative way to experience the city. Along the Kentucky Bourbon Trail, visitors can bottle their own single-barrel selections at distilleries like Angel’s Envy for a rare, personalized keepsake.
In Fort Worth, Texas, Bowie House blends local heritage with contemporary luxury, offering Michelin-level accommodations, chef-driven dining, and a spa inspired by regional traditions.
Pacific Northwest Luxury
Oregon’s Willamette Valley is renowned for Pinot Noir and truffle-hunting experiences with Black Tie. Guests trek through forests with trained truffle dogs and enjoy truffle-based meals and wine tastings. In Washington, Salish Lodge & Spa in Snoqualmie and SOMM Hotel & Spa in Woodinville provide premium wellness retreats. Wild Haus offers floating wood-fired saunas with views of the city skyline, while Hood Canal’s Olympic Oyster Co. invites guests to shuck fresh oysters on the tidal flats during a private guided experience.
City Luxury
Across America, cities provide exceptional luxury offerings for travelers seeking exclusive experiences.
Detroit delivers the Paddle-to-Table Dinner at Coriander Kitchen, combining a guided kayak tour along the Detroit River with a multi-course, farm-to-table dining experience.
Los Angeles offers PS LAX, a private terminal providing door-to-plane luxury, private suites, personalized service, and gourmet dining. West Hollywood features high-end hotels such as Sun Rose Hotel, EDITION, 1 Hotel, Sunset Marquis, and Petit Ermitage. Visitors can also enjoy private styling sessions with Albright Styling in Beverly Hills and explore Rodeo Drive’s designer boutiques.
San Diego’s Hotel del Coronado has been fully restored, combining Victorian elegance with modern comforts, new dining experiences like Nobu Del Coronado, and refreshed event spaces.
Miami Beach continues to elevate luxury with properties like Andaz Miami Beach, featuring contemporary design and vibrant culinary concepts, while Fontainebleau Miami Beach’s Lapis Spa offers 40,000 square feet of treatments including a European-style Aufguss sauna experience.
Naples, Florida offers coastal luxury at the Four Seasons Naples Beach Club with ocean-view pools, a two-level spa, private charters, and access to the dining and shopping of Old Naples.
New York City sees the Waldorf Astoria reopen in 2025 after a $2 billion renovation with modern design, technology, and amenities, while Faena New York in Chelsea combines art, fine dining, and luxury accommodations.
Washington, D.C. provides exclusive cultural experiences with Smithsonian Sleepovers at the National Museum of Natural History and private VIP tours at the International Spy Museum.
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Tuesday, December 2, 2025
Tuesday, December 2, 2025
Tuesday, December 2, 2025
Tuesday, December 2, 2025
Tuesday, December 2, 2025
Tuesday, December 2, 2025
Tuesday, December 2, 2025