Lyft plans to focus on sustainable management to attract customers

 Monday, April 23, 2018 


LyftRide sharing app, Lyft plans to focus on sustainable management to draw the environmentally conscious customers from Uber Technologies.




Lyft hired a company called 3Degrees in order to make success the environmental friendly projects. They will oversee carbon-offset investments. Those will include efforts to reduce pollution in auto manufacturing and forest conservation.



Lyft is introducing these projects for urban base of riders and drivers. The company positions itself as a friendlier alternative to Uber, a message that got a boost during the final year of Travis Kalanick’s tenure as Uber chief executive officer. The primary U.S. competitor of Lyft, Uber saw hundreds of thousands of customers delete the Uber app from their phones in protest last year.



But Uber has tried to polish its reputation since then. It replaced Kalanick with the more affable Dara Khosrowshahi. After years of resisting, Uber copied Lyft by embracing the most-demanded feature from drivers: the ability to add a tip within the app.



Uber has said the goal is to make it easier to live without owning a car and reduce congestion. Last week, Uber acquired Jump Bikes, a bicycle rental startup, citing the potential to reduce pollution and make the environmental friendly plans. But Uber doesn’t have a company wide sustainability plan comparable to Lyft’s.





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