Malaysia focuses on Heritage Tourism

Published on : Thursday, September 12, 2019

Jalan Tengkera in Melaka has all the features of a great heritage tourism product – a war-torn past, centuries-old Dutch buildings, mystical tombs and households with heirloom artifacts. A team of researchers from Melaka recently did a cultural mapping of the area.


“Our main aim is to give back to the community by collecting their stories and preserving the past,” one researcher explained, adding that apart from staging exhibitions, the findings were shared with the Melaka Historic City Council and Museums Department.


The dream is to prevent Jalan Tengkera from yielding to the detrimental effects of tourism that have plagued many heritage sites in Melaka.


However, the researchers say that it’s only a matter of time before the heritage-rich Jalan Tengkera lands on tourism maps, with travellers continuing to discover novel experiences.
All over the world, heritage tourism, which is the practice of travelling to places of historical and cultural significance, remains an enduring form of travel.


The UNWTO said that heritage tourism generates about US$327bil (RM1.367tril) annually in the Asia-Pacific region.


In Malaysia, cities like Melaka, George Town, Ipoh, Kuching, Kota Kinabalu and Kuala Lumpur, with their illustrious past and rich multicultural makeup have huge potential to tap into this evergreen market.


As part of Visit Malaysia 2020, the focus will be on promoting the sustainability of tourism, arts and culture. However, sustainability in heritage tourism is a rather delicate matter.


Even the UNWTO thinks that heritage tourism is complex as cultural heritage attractions tend to be “fragile by nature”.


(No Like Yet)

Related Posts

Tags: ,

Comments are closed.

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo


  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA


    1. ITE Hong Kong 2020

      August 7 - August 9
    2. Hotel Investment Conference Australia New Zealand

      August 12 - August 14

      August 14 - August 16
    4. IBTM AMERICAS 2020

      August 26 - August 27
    5. UITT

      September 1 - September 3
Get our toolbar!
Review on