Maldives emerges as most popular travel destination in 2022

Thursday, March 2, 2023

The findings of IPK International’s newest World Travel Monitor on global outbound travel trends in 2022 was presented in ITB Berlin which showed that Maldives was the most popular travel destination in 2022.

The tourism sector, as a whole, enjoyed a remarkable rebound in 2022. Globally, outbound travel climbed significantly year on year, although not to 2019 levels.

In terms of destinations, sun and beach vacations in Turkey and Spain were exceptionally popular, nearly recapturing 2019 levels. Year on year, the UK also reported three-digit growth rates that were higher than the worldwide average. Overall, several of the places severely afflicted by pandemic limitations in 2020 and 2021 had above-average outcomes in 2022.

According to IPK’s Destination Performance Index (DPI), the Maldives was the most popular vacation destination in 2022 followed in second and third place by Dubai and Cyprus respectively. In the case of all international holiday trips the World Travel Monitor® asked whether travellers were satisfied with their trip, would recommend it to others and whether they would return, and evaluated the results.

Holiday vacations were the largest reason for travel in 2022, with a market share of 70%, and exhibited stronger growth than business travel and even other private trips compared to 2021. MICE visits, in particular, showed a strong year-on-year increase in the business travel industry.

Sun and beach vacations were the most popular holiday globally in 2022, with more than 90% increase (total market share: 35%), with city breaks coming in second. Apart from city breaks, round trips had above-average growth. Vacations in nature (in the countryside or mountains), which had a significant surge during the pandemic, remained popular in 2022 and expanded their market share.

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