Maldives launched online tourism campaign

Published on : Thursday, December 19, 2019

Maldives Marketing & Public Relations Corporation (MMPRC) has launched a six-month online campaign with TripAdvisor, the world’s largest travel platform.

 

The campaign consists of an inspiring and influential digital TripAdvisor profile for the Maldives and will further promote the island nation as a leading holiday destination for travellers from the UK, Italy, Russia Saudi Arabia and China.

 

A total of 130 promotional activities were managed by MMPRC in 2019 and along with organisation of media FAM trips plus attendance at international trade fairs and roadshows, 17 joint marketing campaigns were carried out. This year, MMPRC also expanded marketing activities to online and digital platforms in order to further promote the destination.

 

Founded in 2000, TripAdvisor was an early adopter of user-generated content and now boasts over more than 830 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines and cruises. Along with providing free access to reviews of travel-related products and services, travellers can also utilise the TripAdvisor platform to compare rates on hotel rooms, flights and cruises; book popular tours and attractions; and reserve tables at restaurants.

 

MMPRC’s marketing activities this year have further established the Maldives’ position as one of the world’s leading holiday destinations in 2019 and in November the destination welcomed its 1.5 millionth tourist of the year at Velana International Airport. This means that the Indian Ocean destination has now already surpassed the total number of visitor arrivals in 2018, when a total of 1.48 million international tourists visited. In terms of UK visitors, a total of 102,286 UK holidaymakers arriving to the Maldives from January – October 2019, representing an impressive 9.6% year-on-year increase in UK arrivals.


(No Like Yet)

Related Posts

Tags: , , ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. Forum de l’Investissement Hôtelier Africain

      July 7 - July 9
    2. DRT SHOW SHANGHAI

      July 17 - July 19
    3. SHANGHAI WORLD TRAVEL FAIR (SWTF)

      July 30 - August 2
    4. IT&CM CHINA 2020

      August 3 - August 5
    5. Asia Amusement & Attractions Expo 2020

      August 4 - August 6
Get our toolbar!
Review www.travelandtourworld.com on alexa.com