Maldives launches outdoor campaign in the U.K. to promote tourism

 Wednesday, October 7, 2020 


The Maldives Marketing & Public Relations Corporation (MMPRC) recently launched an outdoor campaign in major parts of the U.K. with the aim of promoting Maldives as a safe tourist destination for travellers in the post-pandemic world. The move comes post the reopening of Maldives’ borders and the gradual return of the country to the tourism market.

As a part of the two-month long campaign, the Maldives will be promoted in the most prominent areas across London, including Kensington roadside, Waterloo Station, Westfield London Shopping Centre, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station and Fenchurch Street Station.

The campaign has been launched with the key objective of reassuring tourists in the U.K .that the Maldives remains a safe and secure tourist destination to travel to post COVID-19, due to its unique geographical formation and one-island-one-resort concept. The campaign also aims to showcase the Maldives as an ideal choice for long-haul travel and will also guarantee brand exposure to a large number of U.K. consumers, inspiring them to choose the Maldives as their next holiday destination.

The photos and publications showcased in the campaign will present the Maldives as a country with geographically isolated islands which will provide a safe environment for potential future holidaymakers. Additionally, the campaign will also highlight a list of exciting tourist activities that visitors can experience on their holiday in the Maldives.

As one of the leading markets in terms of arrivals to the Maldives, MMPRC continues its efforts to popularise the destination within the U.K. market. The country has also planned several other marketing and promotional activities for the remaining months of the year including campaigns with several online and digital travel trade media and leading OTAs.

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