Mallorca becomes the latest member of UNWTO’s global INSTO network

Wednesday, June 9, 2021

For more than 70 years, Mallorca has remained one of the best preferred destinations in Europe, greeting millions of visitors each year. Mallorca turns out to be the latest member of the global INSTO network of UNWTO. The Mallorca Sustainable Tourism Observatory (STO) is a recent element of the strategy of the island to safeguard the destination and evaluate the way the sector influences the natural environment, economy, and residents.

The Observatory will thoroughly observe the environmental, social and economic impact of tourism and make evidence-based decision easy. The main objectives for the tourism sector of the island comprise promoting a circular economy within hospitality, decreasing the carbon footprints in general, and endorsing local gastronomy to improve the reputation of Mallorca and perk up its appeal.

To quote UNWTO Secretary-General Zurab Pololikashvili, “We warmly welcome the Mallorca Sustainable Tourism Observatory into our global network of observatories. As a mature destination, the Observatory’s work will generate more and better evidence of the economic, environmental and social impacts that tourism has on the destination. This will further facilitate the decision-making process and ensure that tourism can continue to be a tool for sustainable development.”

To quote Catalina Cladera Crespí, President of the Consell de Mallorca, “The Mallorca Sustainable Tourism Observatory will play a fundamental role in monitoring and dealing with issues like job creation and sustainable production and consumption, public health and safety and security, human rights, quality education and inequalities. Being part of UNWTO’s global network of observatories will help Mallorca become a more dynamic, attractive and sustainable destination.”

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