Mallorca’s Tourism Appeal Now Grows as Young Travelers Embrace September Getaways, Get the Details Here

Published on November 29, 2025

The departure patterns of younger British tourists have started to influence the British tourism industry. The ABTA (Association of British Travel Agents) Travel Trends for 2026 Report has identified tourists aged 25 to 34 years as being influential in shaping the future of holidays. Published in March, the report details the growing interest UK holidaymakers have towards the Spanish destination of Mallorca. The Passport to the Future report highlights the increasing desire for varied travel experiences, Mallorca has become a location for relaxation and off-peak tourism activities for these travelers, especially during the month of September.

A Changing Demographic: The Rise of the Travel Trendsetters

The 25-34 age group has been dubbed “Travel Trendsetters” by ABTA due to their high frequency of travel and their willingness to invest in their vacations. This demographic is not just traveling more than any other age group, but they are also placing a high value on the experiences their holidays offer. On average, individuals in this group take 5.5 holidays per year, including 2.2 international trips, significantly more than other age groups.

What’s driving this behavior? For one, 83% of 25-34-year-olds regard holidays as the most important time of the year, far surpassing any other age group, where the average is 65%. This demographic also prioritizes their mental health and well-being, with 90% saying their holidays are crucial for this reason—well above the 80% average for other age groups. Their focus on well-being and unique experiences means destinations like Mallorca, known for its natural beauty and wellness offerings, are becoming increasingly appealing.

The Shift to September: A New Peak Season

ABTA’s Travel Trends report highlights the rise of “Super September,” with travel intentions for this month climbing significantly. The percentage of travelers planning to visit destinations like Mallorca in September has grown by 7 percentage points in just three years, from 17% in 2023 to 24% in 2025. This shift is expected to continue in 2026, as travelers discover the advantages of visiting Europe after the peak summer months.

September offers excellent weather and fewer crowds, allowing for a more relaxed experience in places like Mallorca, where adventure activities like hiking and cycling can be enjoyed in more comfortable temperatures. The rising demand for travel during this “shoulder season” also means that destinations like Mallorca, long associated with the busy summer months, are benefiting from more tourists seeking value for money and more tranquil holiday experiences.

Adventure and Wellness Travel: Mallorca’s Growing Appeal

In addition to traditional beach vacations, younger British tourists are seeking out more adventurous and wellness-focused travel. Mallorca’s diverse landscape, from its rugged mountains to its picturesque coastline, makes it an ideal destination for both relaxation and outdoor pursuits. The rise in popularity of activities like cycling and hiking, combined with Mallorca’s wellness resorts and luxury accommodations, aligns perfectly with the interests of this age group.

With a growing interest in sustainability and mindful travel, many younger tourists are looking for destinations that offer both luxury and eco-conscious options. Mallorca’s wellness retreats, boutique hotels, and sustainable tourism initiatives are positioned to attract travelers who are seeking authentic and enriching travel experiences. The island’s focus on promoting wellness tourism is one of the factors that will likely see it continue to thrive as a prime destination for young, adventure-seeking tourists.

Economic Impact: How Younger Tourists are Shaping Mallorca’s Economy

The growing number of 25-34-year-olds traveling to Mallorca is not just a trend; it’s having a tangible impact on the local economy. With an increasing number of young visitors choosing the island for their vacations, particularly during the off-peak seasons, Mallorca is benefiting from a more extended tourism season. This helps reduce the pressure on the island during the traditional high season and provides a steady flow of revenue throughout the year.

Furthermore, the spending habits of these younger tourists are contributing to the local economy. ABTA’s report highlights that nearly half of travelers in this age group plan to spend more on holidays in the coming year. Their high spending power is directed not just towards flights and accommodations but also in local experiences, such as dining, activities, and wellness services, making them a key economic driver for the island.

The Role of Digital and Social Media in Shaping Travel Decisions

Social media platforms like Instagram, TikTok, and YouTube have played a significant role in shaping the travel decisions of younger generations. Mallorca’s stunning landscapes, historic sites, and vibrant culture have been widely featured in travel vlogs and posts, boosting the island’s appeal as a must-visit destination. The visually captivating nature of the island’s beaches, mountains, and cultural landmarks makes it an ideal location for social media-driven travel.

As the younger demographic shares their experiences online, their influence grows, encouraging more of their peers to visit destinations like Mallorca. This trend is helping Mallorca establish itself not just as a classic Mediterranean beach holiday destination, but as a trendy, adventure-filled, and Instagram-worthy spot for young travelers.

The Future of Mallorca: Expanding the Appeal Beyond the Summer Months

The increasing demand for travel in the shoulder months like September, combined with the rise of wellness, adventure, and experiential tourism, suggests a bright future for Mallorca’s tourism sector. By focusing on providing high-quality, sustainable experiences that cater to the interests of younger tourists, Mallorca can continue to grow its appeal as a year-round destination.

Additionally, Mallorca’s tourism strategy is likely to focus on enhancing infrastructure to support the rising number of visitors while maintaining the balance between growth and sustainability. Expanding tourism offerings, such as eco-friendly accommodations, adventure activities, and cultural experiences, will ensure that Mallorca remains at the forefront of emerging travel trends.

Shaping the Future of Mallorca Tourism

People aged 25 to 34 are the ones spearheading most the most influential shifts among tourists. This demographic’s increasing presence on the island indicates alterations on the global scale as well. Characteristically, younger British travellers prefer to immerse themselves culturally in the places they visit, which, paired with the adventure, well-being, and mindfulness trends, is strongly impacting the island’s economy. Prior to the shifting sands of the tourism industry, the island was adapting to an eco-friendly approach, ensuring the island meets the needs of the consumers of the year 2026.