Malta’s popularity in North American market is still strong

Published on : Friday, February 22, 2019

Statistics released by Malta’s National Statistics Office for inbound tourism for 2018 are testimony that Malta’s popularity in the North American market is still strong.


The Hon. Konrad Mizzi, Minister of Tourism for Malta, said that the US was one of the fastest growing tourism markets for Malta, recording a dramatic increase of 31.9% from 2017 to 2018, with a total of 47,170 Americans visitors.


The increase from Canada in 2018 was 6.6%, bringing the total arrivals in 2018 from North America (US & Canada) to a record breaking 62,185.


Malta is definitely one of the top all season destinations in the Mediterranean due to its multitude of off-peak events, and mild year round warm, sunny climate. According to Michelle Buttigieg, MTA Representative for North America, “although the dramatic increase in 2018 is due in large part to the yearlong celebrations of Malta’s Capital, Valletta, as the 2018 European capital of Culture, Malta also has a rich and diverse annual calendar of festivals and events that continue to attract visitors for the off-season.”


Buttigieg further stated, “MTA has also garnered major publicity in the US and Canada because of its proactive work with prominent journalists and social media influencers.”


Buttigieg added, “An important part of Malta’s appeal to the North American traveler is that English is an official language, and that Malta is a safe, peaceful, and stable EU democracy.”


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