Mandurah missing out on probable visitors

Thursday, May 31, 2018

Mandurah, in Western Australia has an image problem that could be costing it tourism dollars.

 
As per the new consumer research, the city seems to be too much urban, too close to Perth and with “little to see and do”.

 
The research was specially made by the Mandurah and Peel Tourism Organization.

Yesterday it was released involving online and face-to-face interviews with visitors and potential visitors.

 
Among the respondents, Mandurah positioned eighth as a short-break destination, behind Margaret River, Albany, Perth, Busselton, Broome, Esperance and Bunbury.

 
However, the research found that Mandurah’s image spoiled the entire Peel region.

 
“Mandurah is perceived to have little to see and do — outside of beaches and waterways,” the report said. “Those who had visited found it ‘nice’ but felt they had experienced it all.
“Most Perth residents associated the region with water activities — crabbing, fishing, boating — and little else.

 
“Perth residents view Mandurah as ‘just another suburb’.

 
“They feel it’s too urban and built up now, which detracts from the holiday vibe they’re seeking.”

 
Knowledge of other Peel destinations, along with Dwellingup, Pinjarra and Waroona, also required to be increased to show that the place was more than just Mandurah.

 
In spite of the negative insight, Mandurah still went through a record-high visitation rate, with one in five people visiting friends and relatives.

 
And yesterday when the West Australian spoke to the locals, the view was undisputed — there is no better getaway location in WA.

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