Published on : Saturday, March 6, 2021
Hotel Corporation Marriott International has announced that it plans to open over 60 new hotels in China this year.
The operation of these new hotels, in addition to Marriott’s existing businesses, will prioritize China’s domestic market since international traveling has not fully restarted due to COVID-19.
The opening of these new hotels will cater to holiday travel demands along with short-distance travel and staycations. The company also plans to attract younger guests.
Earlier this year, the corporation opened a JW Marriott in Shanghai, thereby making Shanghai the first city in the Asia-Pacific region to own 50 hotels managed by Marriott.
In 2021, Marriott will not only continue to develop in China’s first-tier cities like Shanghai but will also expand its market in other cities at the same time. For example, 15 new hotels are planned to be built in Xi’an, which is a famous travel destination in northwest China’s Shaanxi Province.
“China is leading the recovery of the global economy despite threats posed by the epidemic,” said Wu Zhongxian, area vice president in east China of Marriott International. He expressed his confidence in the Chinese market.
According to Marriott International, the corporation will grab the opportunity of China’s increasing domestic tourism with a more refined operation in China, catering to different needs in different regional markets.
Tags: Marriott International