Published on : Wednesday, April 7, 2021
Martin Robinson has been appointed as the Chairman of Travelodge, a UK-based budget hotel brand which operates 586 hotels across the UK, Ireland and Spain. As a leisure travel veteran, Robinson has spent most of his career within the sector and brings a wealth of brand building, strategic management and leadership expertise. He spent 17-years at Center Parcs as Chief Executive of their European business and chairman of the UK.
Robinson has also been associated with the boards of Disneyland Paris and Regus for ten years and has chaired various other businesses, including Holmes Place Health Clubs and wagamama. He currently chairs the UK business for Burger King, the second largest fast-food chain in the world, and Parkdean Resorts, the largest holiday park operator in the UK.
Stephen Shurrock, Non-Executive Board Director, Travelodge said that Martin is bringing a broad wealth of hospitality and strategic management experience to the role. He shared that the well-established management team and board is looking forward to working with him to further develop the Travelodge business. Speaking on his appointment Robinson added that it is a great honour to join Travelodge, which is not just a British hotel icon but also a model of a great value brand. He mentioned that it is an exciting time to join the company, as it embarks on the next exciting phase in its development.