Mass campaigns are important for tapping the full tourism potential of Kasaragod

 Monday, November 13, 2017 


tourism potential of KasaragodMass campaigns are important, preferably in the social media or travel portals, to fully tap the tourism potential of Kasaragod.

The ancient Anantheswara temple, near Kumbla, widely regarded to have a bond with the famed Sri Ananthapadmanabha Swami temple in Thiruvananthapuram, the Bekal Fort, Pallikkare beach and the scenic backwaters surrounding Neeleswaram and Cheruvathur have the prospective to attract the global tourist flow.

However, for this purpose, mass campaigns via social media and travel web portals to publicize the tourism potential of Kasaragod are important.

There are no accommodation facilities near the Anantheshwara temple. Those who visit the Pallikkare beach near the Bekal Fort, need not have to travel all the way to Goa to enjoy the beach locales. The Bekal fort and the Ranipuram hill station still lag far behind in basic infrastructure facilities. Hence, such infrastructure needs to be developed.

State Tourism Information Officer K.R. Sajeev, who is accompanying the visiting tourist delegates, said his department was exploring options to give boost to content sharing on till now unexplored tourist destinations in the State and would take necessary measures to facilitate the setting up of adequate basic infrastructure facilities to accommodate the needs of tourists.

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