Mastercard Introduces New Dining Perks with TheFork Collaboration for Cardholders

Wednesday, November 6, 2024

Mastercard has partnered with TheFork in a multi-year collaboration to elevate dining experiences for cardholders by merging Mastercard’s global network with TheFork’s expertise in restaurant reservations. This partnership unlocks exclusive benefits for eligible Mastercard users across Europe and international visitors to the region, providing privileged access to bookings at sought-after restaurants and unique, chef-driven culinary experiences through platforms like priceless.com and TheFork. With a shared commitment to creating memorable dining moments, Mastercard and TheFork aim to transform each meal into an unforgettable experience as part of the Priceless Experiences program.

“Europe has always been a top culinary destination, with visitors from around the world enjoying the incredible range in cuisine – from Italian pasta to French haute cuisine. Our partnership with TheFork allows us to deepen our commitment to bringing cardholders closer to their passion for the culinary arts,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “Now, more than ever, the experience economy is booming. We look forward to enriching our cardholders’ dining experiences in Europe in meaningful ways.” 

This collaboration brings together a shared vision to create exceptional culinary experiences at top dining venues, highlighting emerging chefs and facilitating seamless payment options for consumers. The global partnership between TheFork and Mastercard is set to launch in 2025, gradually offering exclusive benefits across all TheFork markets, including Italy, France, Spain, the United Kingdom, the Netherlands, Germany, Portugal, Switzerland, Belgium, Austria, and Sweden.

As part of this initiative, Mastercard will become the title sponsor of TheFork Awards and the preferred payment partner of TheFork PAY, underscoring both brands’ commitment to simplifying payments for diners and restaurants. This partnership aims to elevate the dining experience through technological innovation, making each meal memorable and effortless.

“We’re thrilled to enter this partnership with Mastercard and to further strengthen our position as the leading partner for the restaurant industry in Europe,” said Jose Noguer, Chief Marketing Officer, TheFork. “We are committed to expanding our ability to offer exceptional and unique dining experiences across all our markets, and we’re excited to bring these experiences to Mastercard cardholders.” 

Mastercard has long been dedicated to creating exceptional dining experiences in major cities across the globe. Expanding its portfolio of curated culinary offerings, Mastercard now features Priceless Experiences, Priceless Tables, chef ambassadors, and celebrated restaurants worldwide. Highlights include Luma in Hong Kong, Peak with Priceless in New York, Notie by Priceless in Brazil, Priceless with Estoril in Mexico, and Bistro by Mastercard in Rome, all designed to offer unique, memorable dining moments for cardholders.

“Together with TheFork, we are thrilled to offer cardholders exclusive access to Europe’s top restaurants,” said Jorn Lambert, Chief Product Officer, Mastercard. “From reserving a table at the most sought-after restaurants to enjoying a specially curated menu by a renowned chef, cardholders can unlock access to unique dining experiences. This partnership underscores our commitment to providing enhanced benefits for our cardholders.”  

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