Mauritius launches new campaign to revive image of the destination

Published on : Wednesday, October 28, 2020

The Mauritius Tourism Promotion Authority (MTPA) recently launched an all new “MauritiusNow” campaign with the aim of restoring the image of Mauritius as a prime destination in the wake of the announcement of a phased reopening of the borders. The tourism body mentioned that the inception, elaboration and implementation of the scheme was the result of an unprecedented public-private collaborative approach.

The campaign has been designed to boost the image of Mauritius and restore confidence in the aftermath of the recent oil spill that affected 4% of the island as well as to safeguard the brand positioning of the destination in global markets. The campaign is using uses engaging visuals to remind the world that the island remains a prime tourist destination with pristine lagoons, lush vegetation and a welcoming local community.

A microsite dedicated to the campaign has also been launched and is now while its contents are set to be regularly disseminated via social media posts, e-newsletters and blogs. The campaign includes a series of videos portraying Mauritians in their daily activities showing that the island is a safe destination that is buzzing with life. Spectacular drone footages have been shot over various parts of the island. The campaign also includes a series of reports on projects currently underway to rehabilitate the environment in the south eastern part of the island.

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