Published on : Friday, May 29, 2020
The Mauritius Tourism Promotion Authority recently launched a brand new ‘Mauritius Unwavering’ in order to showcase the natural bounties and marvellous landscapes of the destination. The campaign comes in light of the COVID-19 pandemic when travellers across the world are confined inside their homes to maintain safety and curb the spread of the coronavirus disease.
The campaign is presented in form of a video that showcases spirit of healing across the country. The video gives out the message the sounds of nature is taking over the world and urging humans to take a deep breath in a time when human activity is on a standstill. It conveys that the current situation has prompted humans to open their eyes and witness the colours of nature that is helping to sharpen and heighten human senses.
The campaign says that irrespective of the difficulties, the cycle of life never stops and certain things often comes to an end for some other things to blossom and thrive. Arvind Bundhun, Director, Mauritius Tourism Promotion Authority mentioned in a statement that authorities are planning to accentuate the visibility of the place to provide a sense of inspiration and to remind consumers that Mauritius continues to be a dream holiday destination.
The campaign showcases the natural beauty and diversity of the destination. It also aims to assure that the country will be ready to welcome visitors back once conditions get better and tourism makes a return. The tourism board is already working with its private sector and stakeholder partners to prepare for the return of visitors to the destination once travel restrictions are lifted. The country has been constantly praised for response to the pandemic and its efforts to curb the spread of the coronavirus disease.