Mayor drives Gold Coast to get a place in Tourism Australia’s international marketing campaign

Published on : Thursday, April 4, 2019

By $5 million, the Federal budget has increased the budget for Tourism Australia and the Gold Coast wants front and centre.

 

As a division of the added funds – which at present adds up to a total $175 million – Tourism Australia is all set for a major international marketing campaign to attract more foreign visitors to the country.

 

Mayor Tom Tate has taken on oath to meet with Federal Tourism Minister Simon Birmingham right away, to make sure the Gold Coast features highly in the campaign.
“Everyone knows the Gold Coast, you may as well use the best brand you have.”

 

“We have two international airports servicing the coast, both within a 90km radius.”

 

“Further, we are achieving record international visitor numbers and we are renewing our tourism products.”

 

“It would be remiss not to ensure the Gold Coast was the leading draw card in any new campaign.” Mayor Tate said.

 

The Mayor explained he’ll also be pleading to have the Tourism Australia headquarters relocated from Sydney to the Gold Coast.

 

“Move it to the capital of tourism Australia, to the Gold Coast,” Mayor Tate said.

 


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