Wednesday, November 13, 2019
Fáilte Ireland, the Republic’s tourism authority, is taking steps to develop new tourist attractions.
It has initiated a five-point plan to assist tourism through the next year after the recent data showed the holiday trip number to the State dropped 1.1 per cent so far this year.
Domestic trips are slump 2 per cent. The business sentiment index of the authority which follows industry optimism has moved into negative territory as well after an eight-year growth and development.
The assistance measures planned include €12 million to build up new visitor attractions, along with a €6 million marketing campaign to draw domestic tourists and travelers from the North. The ad campaign will be themed “Keep Discovering”.
Also, the plans include the founding of a new Brexit-focused development directorate within the agency. Besides, about €500,000 will be spent behind marketing campaign to pull workers into the sector, including a new online portal tourismcareers.ie. Also, it will draft more local plans to improve tourism in regional areas.
On Monday, Fáilte Ireland and officials of the Government were in Croke Park to declare the 2020 plans in front of 600 attendees at its conference. Paul Kelly, Fáilte Ireland’s chief executive, said 2020 would be a “challenging” year after a “mixed” 2019.
“Our latest research shows that business sentiment is down, fuelled by rising costs and low-priced competition,” said Mr Kelly.
Wednesday, March 29, 2023
