In the medieval town of Kilkenny, Fáilte Ireland launched craft tourism!

 Tuesday, February 19, 2019 


Today, Fáilte Ireland has disclosed a modified toolkit to provide and train craft businesses all over Ireland’s Ancient East with the skills to make the most of the potential of craft tourism to churn out increased revenue and support local jobs.


John Paul Phelan T.D., Minister of State for Local Government and Electoral Reform, will formally start on the Fáilte Ireland toolkit at the Jerpoint Glass in Kilkenny – a business which is reaping the profits of offering a visitor experience to international tourists by now.


With an emerging tourism trend for looking out authentic experiences rooted in history and local culture, Fáilte Ireland has recognized craft as one of the key sectors with potential to increase visitor numbers and revenue for the Ancient East region of Ireland. Perhaps the major attraction of craft tourism is that it provides a sensory experience which can never be achieved by simply viewing a finished product.


The National Tourism Development Authority’s study has discovered that one in three potential vacationers from Ireland’s four important international markets like the Britain, US, Germany and France, are keen to experience traditional craft-making in an authentic studio setting.


In Ireland, the toolkit aims on developing superlative craft tourism experiences. It takes businesses as well as creators through the elements of a craft experience which makes sure that they turn out to be even more attractive to the tourists. Also, it provides bespoke insights into the profiles and motivators of the main international markets, emerging trends and how to effectively target new business.

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