Meghalaya thinking about reviving tourism with revised strategy

Published on : Wednesday, August 12, 2020

Meghalaya Government is considering reviving its tourism industry with a revised strategy of “high value, low volume” as its new mantra.

Meghalaya would try to attract the niche tourists among the 1.3 million tourists visiting Meghalaya in the last few years. The state aims to try and attract the high-end tourists even though the budget tourists comprise the bulk of these tourists.

Meghalaya Secretary for tourism D. Vijay Kumar said that the policy formulation is in final stage and it is possible that the state Chief Minister Conrad Sangma would be unveiling it in his Independence Day address.
Meghalaya aims to rediscover its tourism industry after the COVID pandemic that hasn’t just paralyzed the local economy but also shattered dreams many private entrepreneurs. If the new policy is adopted by the government, it would mean that the hundreds of private guest houses, road-side eateries and local handicraft shops might also have to rethink on their survival strategy, since these enterprises largely depend on budget-tourists.

A vital component of the new tourism package is creating a blue print for promoting prominent tourist destinations that would cater to the economic interests of the local people. To make it more sustainable for the local entrepreneurs, the Meghalaya government would upscale the rates for entry into all the destinations.

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