Friday, November 17, 2017
A pioneering and new way for improving tourism could soon pay dividends for Memphis.
Memphis became the first city a year before to agree to use new phone location data from Arrivalist. The data is supposed to provide insight into visitors’ behavior that will help city leaders optimize the city.
Memphis Convention and Visitors Bureau member Kevin Kern said, “Tell where they’re coming from, how they’re getting here, and once they get here, where they’re going. This is definitely a new tool, and it’s a groundbreaking leading edge tool for the travel and tourism industry, and we’re on the cutting edge collecting that data.”
Early results from the data show that 64 percent of visitors come to Memphis for music, and 20 percent of visitors said that delicious food is the most remarkable thing about the city.
Dallas, Chicago, and Houston are the cities where most Memphis tourists come from.
“What I think it does is take the guesswork out of where our visitors come from,” Orpheum Theatre Group President and CEO Brett Batterson said. “It also takes the guesswork out of where we’re advertising and where we’re reaching these potential visitors from out of town.”
City leaders said that the Memphis Tourism Think Tank would help the city become a stronger international location for people to come enjoy.
Tags: Memphis tourism
