Messe Berlin announces organising inaugural ITB India in 2020

Wednesday, March 6, 2019


Messe Berlin is focusing on the Indian travel market and announced that it will be organising the inaugural ITB India in 2020  which will be held at the Bombay Exhibition Centre In Mumbai between 15-17 April 2020.



Key travel industry leaders and buyers from cities across India, international exhibitors from MICE, leisure and corporate sectors will be participating at the show. It will also have the hosted buyers’ programme catering to India’s first, second and third tier cities.



India’s travel industry is expected to be valued at US $56 billion by 2020 and the UNWTO has predicted that there will be 50 million outbound travellers.



The National Tourism Organsiations( NTOs), travel and hospitality companies will be a part of the show.



Dr Christian Goke, Chief Executive Officer of Messe Berlin said that in the recent years the ITB brand was given an increasingly international dimension. India is a vast source market for the travel industry both from a regional and a global perspective showing huge growth potential.



He felt delighted that ITB India in the future complement the trio of ITB Berlin, ITB Asia and ITB China that will make the quartet and strengthen the global ITB brand.




On an average India’s outbound travel expenditure increased 7% year-on-year between the period spanning 2006 and 2016. The growth rate went up by 8.5% in travel expenditure between 2015 to 2016.



The growth rates were considerably higher than the other major countries like China, Indonesia, and Brazil for the same period.



It was logical for them to progress to the next frontier of travel in Asia after successfully running the eleven editions of ITB Asia.



Katrina Leung, the managing director of Messe Berlin (Singapore), the organiser of ITB India was optimistic that ITB India will be a prominent platform for attendees from the MIC, leisure and the corporate sectors to come together for further growth of the Indian travel market.



Bernhard Steinrücke, Director General, Indo-German Chamber of Commerce commented that they were proud to support Messe Berlin in organsising the event in the Indian market,  delighted to be  akey partner and make ITB India the leading travel trade event for the India market.



ITB India will be focused 50% on leisure travel, MICE and corporate travel buyers will make up for the rest.


It is expected that a third of all buyers at ITB India will have a purchasing power of more than US$1 million.


Bulk of the buyers will be from the C-suite level and key decision makers will make the bulk of the buyers at ITB India.

The western and northern parts of  India will have 86% of the expected buyer at ITB India.

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