Mexico renews tourism promotion

Wednesday, June 9, 2021

Billed as a “privately funded tourism marketing agency,” in New York, the recently introduced ‘Visit Mexico’ has opened its first international office. The New York outpost is all set to promote inbound travel to Mexico from the U.S. under the group’s Visit Mexico USA arm.

At the same time, the agency has published a new website at VisitMexico.com.

At the organization’s helm is Braintivity, a private tourism company that has been selected by the Mexican government to manage the assets related to the digital world, official brand and promotion of all tourism for the country.

The group in a statement explained that it also plans to work in tandem closely with the minister of tourism of Mexico to “ensure seamless coordination between the tourism goals of both the public and private sectors.”

Visit Mexico restores the previous government-funded tourism board of the country, which got closed in early 2019 as part of a plan to re-assign tourism investment and channel it to the direction of construction of a new train system connecting different destinations across the Mayan Peninsula.

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