Miami, Kauai, and Beyond: 1 Hotels’ Mission Membership is Redefining Sustainable Luxury Travel Across the Globe!

Published on December 8, 2025

Luxury travel is evolving, and 1 Hotels is leading the way with its new Mission Membership loyalty program. Gone are the days when luxury hotels were solely about lavish accommodations and indulgent perks. Now, luxury can also mean sustainability — and Mission Membership brings these two powerful concepts together.

By joining this innovative program, guests not only unlock exclusive benefits but also contribute to global sustainability efforts. 1 Hotels, known for its eco-conscious properties and commitment to environmental stewardship, has found a way to intertwine guest loyalty with positive environmental impact, creating a truly unique offering in the luxury travel market.

A Loyalty Program Built on Purpose, Not Points

1 Hotels has turned the traditional loyalty model on its head. Instead of the usual points accumulation or tier-based systems, Mission Membership is about aligning travel with a greater purpose. Members don’t need to rack up points or meet spending targets to enjoy rewards. Instead, they simply need to sign up and start enjoying the benefits of their membership, making it accessible to all.

Benefits include:

• Personalized Stays: Customization of room preferences, dining choices, and other in-room experiences.
• Exclusive Offers: Priority access to events, early check-in, late check-out, and special member-only rates.
• Room Upgrades: Enjoy complimentary upgrades based on availability, giving you that extra touch of luxury.

With Mission Membership, 1 Hotels has placed the focus on meaningful travel. The idea is simple: the more a member engages with the program, the more tailored and personal their experience becomes, blending luxury with sustainability at every turn.

Making a Real Impact: Every Stay Gives Back

What truly sets Mission Membership apart is its commitment to giving back. For each qualified stay, 1 Hotels donates 1% of the spend to one of three carefully selected environmental nonprofits: Natural Resources Defense Council (NRDC), Oceanic Global, or Green Our Planet.

How it Works:

• Guests can choose which nonprofit they wish to support.
• Transparent donations are tracked through a third-party platform, ensuring full accountability.
• With each stay, members feel that they are not only enjoying luxurious accommodations but also playing an active role in combating climate change and preserving the planet for future generations.

This direct link between loyalty rewards and charitable contributions provides an opportunity for travelers to align their personal values with their travel experiences. Members can rest easy knowing their indulgence is helping to make the world a better place.

A Tree for Every New Member

The Mission Membership program goes beyond donations. Each new member triggers a tree planting through 1 Hotels’ partnership with the Arbor Day Foundation, reinforcing its commitment to reforestation and environmental restoration.

This is part of a broader effort to plant 100,000 trees in California’s fire-affected areas, helping restore ecosystems destroyed by devastating wildfires. This initiative is just one example of how 1 Hotels is weaving environmental stewardship into every aspect of its brand, from the ground up.

More Than a Hotel: A Commitment to Sustainability

Sustainability isn’t just a part of the Mission Membership program — it’s embedded in the fabric of 1 Hotels’ properties. Each hotel is designed with eco-friendly features, such as:

• Energy-efficient systems and water-saving technologies.
• Zero-waste practices including composting and the elimination of single-use plastics.
• Local, sustainable sourcing for food and amenities.

In fact, many of 1 Hotels’ properties are certified by leading green building standards like LEED and BREEAM. This dedication to sustainable operations ensures that your stay is not only luxurious but also leaves a minimal environmental footprint.

Expanding Globally: Eco-Luxury on a Worldwide Scale

1 Hotels’ eco-luxury ethos is spreading globally, with new properties in key destinations such as Cabo San Lucas, Mexico, Paris, Austin, Texas, and Tokyo. The brand has rapidly expanded, with several new hotels under development, further cementing its place as a leader in sustainable luxury.

Whether you’re enjoying the sleek, modern designs of their properties in Miami South Beach or the tranquil retreat of Hanalei Bay in Kauai, each 1 Hotels location offers guests a chance to enjoy sustainable luxury in the heart of some of the world’s most sought-after destinations.

As the brand continues to expand, Mission Membership will grow alongside it, ensuring that more travelers can access its unique blend of high-end experiences and meaningful environmental contributions.

The Benefits Extend Beyond Hotels

Mission Membership isn’t just limited to stays at 1 Hotels. Members can also enjoy exclusive perks with other brands in the portfolio, including Baccarat Hotels & Resorts and Treehouse Hotels. This creates a network of eco-conscious luxury, where every experience — from fine dining to spa treatments — reflects the same sustainable values.

In the near future, Mission Members will also have access to special discounts on eco-friendly products, such as Audi electric vehicles, thanks to 1 Hotels’ collaborations with green brands. This makes it easier for members to integrate sustainability into every aspect of their lifestyle, even outside the hotel.

Why Mission Membership Matters to Luxury Travelers

As luxury travelers become more conscious of their environmental impact, brands like 1 Hotels are offering an alternative to traditional high-end experiences. Mission Membership allows travelers to indulge in luxury while supporting initiatives that protect the environment.

For many, this blend of luxury and sustainability is no longer just a preference but a necessity. Guests want to know that their indulgence doesn’t come at the expense of the planet, and 1 Hotels provides a seamless way for them to make a positive impact.

This shift toward purpose-driven travel is gaining momentum, and 1 Hotels is at the forefront, demonstrating that sustainable travel can be both indulgent and impactful.

Conclusion: The Future of Travel is Green

With the launch of Mission Membership, 1 Hotels is not just setting a new standard for luxury — it’s also redefining what it means to travel responsibly. As global awareness of environmental issues grows, guests are increasingly seeking brands that align with their values. Through its commitment to sustainability, philanthropy, and conscious luxury, 1 Hotels has created a loyalty program that appeals to the modern traveler — one who wants to make a difference while enjoying life’s finer pleasures.

Mission Membership isn’t just about earning rewards — it’s about making travel a force for good. By offering a combination of exclusive benefits and positive environmental impact, 1 Hotels is showing that luxury and sustainability can go hand in hand. The future of travel is not just about where we go, but how we get there — and 1 Hotels is leading the way.

Image: 1 Hotels