‘MICE Intelligence & Resource Centre’ launched by TCEB

Monday, March 25, 2019

Suppliers, organizers and players in the MICE industry can gather more knowledge as the Thailand Convention and Exhibition Bureau’s (TCEB) MICE Intelligence & innovation Department (TCEB M2I) has launched the new ‘MICE Intelligence & Resource Centre’.

According to Jaruwan Suwannasat, Director of TCEB M2I, the MICE Intelligence & Resource Centre reflects Thailand’s move forward to providing MICE operators with actionable and insightful information which they can use to devise concrete business plans.

So far TCEB has adopted MICE Intelligence and Data Analytics to respond to the changes taking place in the MICE industry, and with the MICE Intelligence & Resource Centre the bureau will be working closely with operators to elevate the MICE sector in a sustainable and evenly distributed manner.

‘Thailand Redefine Your Business Events’ seeks to help drive change and new drives for the industry.

The MICE Intelligence & Resource Centre is in complete alliance with the role of TCEB as a ‘Thought Leader’ and the resources centre will support all target groups like the– entrepreneurs, businessmen, students and the public.

Through the power of data and by creating sustainable growth it will jointly foster the MICE business.

The development of TCEB M2I was in joint collaboration  with leading global partners like the World Bank, Pacific Asia Travel Association, Frost & Sullivan and media intelligence firm Meltwater Singapore.

MICE industry professional can get MICE insights, industry coverage, MICE business tools among others.

There will also be a self assessment tool so that the event organizers can diagnose their event organizing potential and management readiness. A financial management tool will measure the event profit and ROI along with a break-even analysis tool that will calculate the cost and revenue target required to cover the oragansiation and holding an event.

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